ITV Britain Get Talking - The Hardest Subject

Campaign Film Directed by Thirty Two
Production Company: Anonymous Content

Celebrity Content Directed by Tom Ivin
Production Company: Uncommon Creative Studios

In 2023, ITV Britain Get Talking set the nation a different kind of homework task in response to figures showing that mental health has declined in almost 40% of school children. A campaign film, along with outdoor and content from ITV talent urged the nation to take part on World Mental Health Day. Almost 2000 schools signed up, the homework task was downloaded 21,000 times and 7 million people took part in the campaign, with 2 out of every 3 people who saw the campaign taking action.