With over 25 years in the industry, I am an advertising production specialist and executive producer with strong integrated skills for delivering 360 campaigns for both global and domestic brands. I thrive on the impossible briefs and relish the opportunity to problem solve, believing there are always production solutions to make magic happen. The contemporary advertising landscape demands rigour across all price points and I am as expert in producing lower budget content, as I am in the celebrity driven, complex VFX, seven figure flagship campaigns. Storytelling is my driving passion, always harnessed to practical and pragmatic execution.

With an eye for detail and obsession with craft, I love the flutter of excitement (and sometimes fear!) reading an ambitious creative deck brings. Where possible I believe production should be involved early in the creative process and consider myself a creative producer. I enjoy building a strong team dynamic and favour collaboration, transparency and honesty and always aim to bring a sense of fun to the making process.

With my nothing is impossible approach, I found a kindrid spirit in the ethos at Saatchi & Saatchi London, and for the last 5 years of my career there served as Head of Film. Always a hands on maker, in addition to personally producing award-winning campaigns, I have led an increasingly integrated team of producers and assumed ultimate responsibility for defining the vision for all film production. Recruiting, mentoring and training young talent is a passion of mine and I wrote and ran regular training programmes, covering all the disciplines. I worked hard to create an environment for everyone to thrive, offering daily guidance and support for the team throughout productions and carefully allocating projects to correspond with career development. Alongside the production team, I managed the Business Affairs department. 

In addition to leading Production, I had direct responsibility for production revenue, growth and profitability. I worked closely with our CFO & CEO to review targets and build our capabilities.

An essential part of my role was developing and maintaining the right industry contacts and connections to fulfil the agency’s ambition to be the most influential creative company in modern Britain. I was the agency lead for DE&I in production and sustainability and continue to sit not only on the IPA Production Policy Group, but also their sub-group for sustainability. For the past 15 years I was part of the curation and production of the New Creators Showcase in Cannes which complimented my ongoing interest in emerging talent.

I have sat on juries for D&AD, APA Show, British Arrows, AICP, Ciclope, Adstars and the inaugural Campaign AdNetZero Awards. I am current Chair of the IPA Production Essentials Certificate.

Contact me at:
rebecca@rozilla.co.uk
+44 (0) 7768 512412